You probably know that in 2009, more than ever the Internet is the place to be for cost-effective marketing – but do you know how to maximize your online marketing investment? We’ve singled out five facts and five key tactics for e-marketing success to jump-start your online marketing program this year:

FACT: Canadians are among the most frequent Internet users in the world.
The average Canadian is online approximately 17 hours per week, and 78% of households have access to the Internet. With such an active community, the Internet offers highly visibility and effective advertising and marketing opportunities on and beyond traditional websites.

Extend your marketing reach as far as possible with banner advertising on a topical blog, shared content, user-generated content and forums, as well as websites related to your business.

FACT: Internet users are on the hunt for information – your goal is to provide it.
With over 108 million distinct websites as of February 2007 (according to the Netcraft Web Server Survey), you need to work to capture audience attention. That’s where Search Engine Optimization (SEO) programs come in. read more »