May 11, 2010 – Mississauga, Canada – 5th business, one of Canada’s leading marketing and communications companies, won a Gold Astrid Award for the latest edition of Perspective 5.  The award-winning report, entitled Marketing Sustainability: The Green Effect, discusses opportunities available to companies that choose to conduct their business with green principles and market in a more sustainable manner.

The 20th International Astrid Awards recognize exceptional design creativity and quality work achievement in a variety of marketing and communications categories.  Winners are selected by an international panel of judges who rate overall creativity, clarity and production quality. With its Gold achievement, 5th business joins past winners including such companies as Samsung, Burger King, and Deutsche Telekom.

Perspective 5 is an important aspect of 5th business’ innovative marketing and communication expertise. According to Vice President of Client Services, Margo Hunnisett, “5th business produces world-class work for our clients, and Perspective 5 is an extension of that. It introduces new marketing ideas and showcases the skill and creativity of our creative services team. Receiving an Astrid Award confirms that our work is well received on an international scale.”

This achievement marks the third time 5th business has been singled out for an Astrid Award. 5th business was awarded an Honours placement in 2009 for a French-language direct mail piece for NSK Canada and a Gold placement in 2008 in the not-for-profit category with a dynamic website created for the Victim Services of Peel.

Marketing Sustainability: The Green Effect can be downloaded at www.5thbusiness.com.

About 5th business

5th business is a full-service strategic marketing firm that helps organizations identify new prospects, attract new customers and retain existing business. We provide strategy development, market intelligence, comprehensive communications support, interactive programs and direct response initiatives.

For more information, please contact:

Stephanie Eldred, Senior Communications Advisor
5th business
905.275.2220
eldred@5thbusiness.com



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